CI / BI
The CI of Shinan Group uses the blue color that symbolizes faith and trust in the image of a mountain to express a strong corporate spirit and will. It contains the philosophy and vision of Shinan to make the world more valuable by conducting a business that enjoys happiness through nature.
The tree symbolizes nature and the birds express the ideals of people enjoying leisure through nature, using free curves and turquoise color, contain the vision and philosophy of the clean and healthy business practices.
The symbol, made with the motif of “H”, the initial of Human, which symbolizes humans, was made by embodying Husteel’s main product, steel pipe, and Husteel’s corporate vision, the cornerstone of industry and human happiness. Husteel’s green color is eco-friendly. The blue color at the bottom expresses the company's transparency, hope, and creativity.